Top Websites - what they have in common

An interesting article, well worth reading. WDVL: Ten Top Sites Compared

The top ten web properties:
AOL Time Warner
Yahoo!
MSN
Microsoft
eBay
Amazon
Lycos
About-Primedia
Google
Walt Disney Internet Group

Questions: WHY are these the top ten sites? Does it really have to do with the design and layout, or is it because of the content? Would people still head to these sites even if they were hard to use?
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