Monday, November 04, 2002

building this site made my soul happy

buddha_t.jpgWe launched Beneath Buddha's Eyes today. Beneath Buddha's Eyes is website for a novel of the same name written by Tony Anthony: "Based on a true story, Beneath Buddhas Eyes offers a tender story of love amidst the hell of war, a singular perspective of the Vietnam conflict, and ٗ especially at a time when the country appears on the brink of entering another war a thoughtful questioning of what America is really fighting for."

What made this site so satisfying to build is that we really like Tony, and it was a pleasure working with him. He communicated quite clearly what he wanted the site to be like, and provided us with some digital sketches (he is a graphic artist) with his concepts, and we took off from those.

Part of the site is devoted to Tony's recently rediscovered photos, which he took while he was a draftee assigned as a correspondent in Vietnam. Impressive photos.
posted by lee on 11/04/02 at 09:54 PM

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Saturday, November 02, 2002

The truth, with a dose of scary humor

Advertising Deregulated: The Inalienable Right to Mislead Millions, by Carol Norris

The FDA, absolutely, positively, cross-my-heart-hope-to-die not a special interest lackey, whose job it is to police the food, drug and cosmetics industries, says it is committed to reducing false or misleading advertising. But somehow, there seems to be a disconnect between what it says it wants and what it is doing. This year it sent out 60% fewer warning letters than last year to advertisers regarding misleading or distorted facts. Representative Waxman from California notes that, "there has been a dramatic drop in enforcement actions." These warning letters are the first step in the FDA's policing tactics. Maybe there were 60% fewer infractions, you argue. As drug ads are burgeoning, drug sales are booming and the pharmaceutical companies have ever-growing political clout, this is highly unlikely. In addition, those in the industry most assuredly know that at this very moment the FDA is actively considering relaxing the advertising rules that govern them. How hard it must be to follow what you know might soon be outdated rules.

I've been thinking a lot lately of all the new ways manufacturers are coming up with to sell us the same products at much higher prices. Purple ketchup. Swifter and Pledge floor cleaners. Paper towels pre-sprayed with furniture polish. Chicken meat shaped like cartoon characters. Just going through the coupon flyers amazes me.

What really brought it home for me was bypassing generic dog biscuits in favor of Scooby Doo dog biscuits -- like the dog cares. And I didn't even watch Scooby Doo.

There are some cases where generic is not a bargain. A few. Aluminum foil. Soap. Toilet paper. That's all I can think of at the moment.

We have been so brainwashed. It's frightening to contemplate even trying to "un-do" what a hundred years of advertising has wrought. So I'll just do what I can -- try to see through the crap to determine if the product is worth the money I have to shell out to get it. Or, an even more radical idea -- trying to determine if this is something I really need ...
posted by lee on 11/02/02 at 07:48 PM

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Not even his mom!

I know this is a little old, but it cracked me up: Candidate's Relatives Say They Won't Vote For Him (Hartford Courant Online Edition)

October 17, 2002
Associated Press

SOUTHINGTON, Conn. -- State Rep. Dennis Cleary won't be able to count on the support of his family this Election Day.

The Republican, who represents Wolcott and Southington, is seeking a seventh term in the General Assembly. But relatives have taken out a newspaper ad and planted signs on their lawns in support of his opponent, Democrat John "Corky" Mazurek.

The ad, printed in the Wolcott Community News, reads, "We are tired of Dennis ... Are you?"

Jude Cleary said family members believe his brother is a "corrupt" and "self-serving" politician.

"He's sort of been on a trip for a number of years," Jude Cleary said. "He just seems to have rolled with the Hartford insiders and sort of lost touch with his own family, let alone the people of the district."

Seems the family doesn't like the way he handled his father's estate. I wonder what the real story is here, since there are always at least two sides to every story. At any rate, he's been in office long enough -- time for him to say "bye-bye."

The ads in CT have been particularly unenlightening this silly season. Very few ads for Curry, the democrat running for governor. I guess he didn't raise enough money.

Attack ads - all attack ads. I think the only non-attack ads I've seen are for the woman, Susan Bysiewicz, running for secretary of state - those ads actually talk about her accomplishments. I guess she managed to get some stuff done despite working under our oily republican governor, who, in just a few years, managed to turn our state from one with a substantial surplus to being nearly a billion in debt.
posted by lee on 11/02/02 at 04:41 AM

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coming soon ... Mahalakshmi

Monday, November 4th, is Mahalakshmi. Mahalakshmi means great wealth.
Maharishi says: "Mahalakshmi is a very precious element, it's an element of all possibilities; it's prosperity; it's fulfillment; it's a field of all possibilities. It makes life absolutely fulfilled."

So, Monday is the day we will launch our latest creation; a website that has been a pure pleasure to build both because it's beautiful and because we really like this client. Stay tuned ...
posted by lee on 11/02/02 at 12:12 AM

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