web redesign babblecrap from Meta Group

Craig Roth wrote this for ZDNet: Web Technology / Web Site Redesign Primer - Tech Update - ZDNet, June 8, 2003

By 2004, portal frameworks will become the centerpiece of a presentation infrastructure that acts as a fulcrum to aggregate reusable application, content, analytical, and collaboration components for highly dynamic user interfaces. By 2005, organizations will exploit portal frameworks to deliver contextual business workspaces, enabled via maturing XML and Web service standards. Through 2007, portal vendors will increasingly leverage enterprise infrastructure services.

He then proceeds to state what should be the obvious but isn't because he throws so much bullshit babblespeak in it you need to translate it into English before it even begins to make sense.

Now, I know Roth is an IT analyst for Meta Group and I know analysts tend to write in pompous, inflated language in order to justify the obscene amounts their companies charge for basic research (I know several Gartner Gods) or for a single research report, but this article takes it to a whole new level.

It's no wonder companies like Meta Group aren't doing so well--if I were an executive looking for some answers and saw babblecrap like this, I'd realize that not only would it cost me a bundle to hire Meta Group or Gartner to write up a report and come up with a PowerPoint or two, but I would also have to hire someone to translate it all.

There are better resources for figuring out what to do with your corporate website and / or intranet. How you proceed depends on your audience. Here are a couple of places to start: from Webmonkey, a fairly comprehensive how-to written in English. Clickz, which provides tons of useful information. Or ask any competent independent web designer firm. If you avoid the agencies, you avoid the bloat (both in process and in fees).
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