more evidence that they just don’t get it

The International Academy of Digital Arts and Sciences (IADAS - or IDIOTS as they're more commonly known) is partnering with Nielsen//NetRatings to do a sweeps month in May (Internet Sweeps Month FAQ) - I guess so they can justify giving awards to whomever they give awards to this year. Gee, those are two organizations with a lot of credibility. Not. I guess Nielsen is trying to find a way to give meaning to its web rating service - especially now that the people who pay the advertising bills are catching on that Nielsen ratings are total bullshit. All of them. Now this nonsense to add fake ratings to the web just like they did to TV.

At any rate, this entry comes via Nick Finck at Digital Web Magazine.
Posted by .(JavaScript must be enabled to view this email address) on 04/03/02 at 07:09 AM
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