what customers actually do on a website

Mark Hurst has an interesting update togoodexperience.com - customer experience, user experience today. Read "The Page Paradigm."

The page paradigm states that on any given Web page, users have a particular goal in mind, and this goal drives their use. Either they click on a link that they think will take them toward the goal, or (seeing no appropriate forward clicks) they click the Back button to take another path.
That's all: users either click toward the goal, or they click the Back button.

The page paradigm has been useful in my client work by focusing attention on the things that really matter on a page or site. Designing a user experience with the page paradigm in mind requires three steps:

1. Identify users' goals on each page.
2. De-emphasize or remove any page elements (or areas of a site) that don't help to accomplish the goal.
3. Emphasize (or insert) those links, forms, or other elements that either take users closer to their goal, or finally accomplish it.
Posted by .(JavaScript must be enabled to view this email address) on 07/16/02 at 03:17 PM
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